The functions and purposes of SEO services and Website Marketing

The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO = website awareness and good Website Marketing = conversion into sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. The search engines now are becoming the decision makers, which make website attraction important but ease of use,how it communicates, ease of purchase and definitive calls to actions, become key factors in the sales cycle.


So when the user gets to your website what do you do?


The main purpose in retail for example is to sell the user a service or product , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The outlet generally:


a) Display their purchasable items


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Provide the facilities for you to make an easy purchase!.



All of these rules apply when creating your website shop front. Some techniques are exactly the same as a retail outlet like providing impulsive purchases at the checkout.


You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



Having SEO services Now engaged as your partner helps your Google page one experience