In a nutshell, website marketing is about driving increased numbers of potential customers to your site with the aim of converting them into paying customers. The trend for people turning to the Internet for local services and other shopping is growing by the day and won’t stop. There has never been a better time to do online marketing! Website marketing isn’t difficult and by following the advice below you will soon be reaping the benefits of new customers and more orders.
Let the experts take care of your website marketing.
The first thing that you want to do is get a lot of incoming links from external sites. This really is one of the simplest ways to increase your visitor numbers. By placing links on other sites you will increase your chances of getting more visitors significantly. These links are like “24 hour salespeople” that will do the prospecting and marketing for you!
In addition, search engines such as Google and Yahoo also love websites with many incoming links from other sites. Search engines see external links as a vote for your site’s credibility and popularity and the more you have the more credible you are. As a result of this, you will get a higher ranking in the search engines which will mean that more people will find you when they search!
The design of your web site should not be your prime concern! People using the Internet are searching for a quality solution to their problem and usually couldn’t care less about fancy sites. So don’t bother with animations, fancy banners and psychedelic backgrounds as they will all be a turn off. Keep images to a minimum. A few images will enhance the quality of your site but loads of them will distract attention and make your site slow.
Give people what they want which is high quality information that persuades them that you can meet their needs. This is essential for your conversions from visitors to customers. Simplicity and quality are the way to go with website marketing. Keep your site up to date and add new and interesting pieces as often as you can. If your web site says copyright 2006 on it and the content hasn’t been updated for years then then visitors will leave in their droves.
Tell your visitors that you appreciate their visit and tell them about new stuff. As you should know by now, the Internet had created so many other options to customers, that with just a click, they are gone. So engage them in a friendly way so that they can get to know more about you and what you have to offer. People will appreciate it if you have a good contact us and about us section, a privacy statement, a terms and conditions page and good site navigation so that visitors can find what they want easily.
You can do a lot of website marketing for free but if you are prepared to spend a little you will improve your results.Traditional marketing methods such as advertising in phone books and newspapers will cost you a lot more and these are dimishing in their effectiveness! Put all your skepticism about the Internet as a marketing channel to one side as a good website marketing campaign can really benefit your business.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment